After completing my degree in Creative Advertising and Graphic Design, I set out to combine strong visuals with thoughtful strategy. Along the way, I’ve worked with a range of clients, eagerly levelled up my skills and chased the ultimate design dream - the freedom to work within a well-defined brief with an endless budget - it’ll happen one day, right!?
My career started at East Perth Print, where a practical placement turned into a full-time role. I gained hands-on experience across both design and print production—from client briefings and concept development to operating the printers and finishing jobs for delivery. It was a fast-paced, end-to-end role that sharpened my ability to multitask, prioritise, and communicate clearly with clients—some of whom continued working with me on a freelance basis.
Since then, I’ve applied my design skills in the real estate and construction industries, producing everything from print ads and signage to digital content and web design. Most recently, I’ve been working remotely in the education sector, supporting marketing efforts for postgraduate online courses. My work includes Facebook ads, brochure design, and website updates—mainly tied to campaign launches and ongoing performance marketing.
We follow a typical funnel strategy: bringing in traffic through paid ads, offering downloadable content in exchange for details, then we guide leads through the enrolment process. Collaborating with marketers, ad specialists, SEO leads, and developers has helped me understand how design fits into broader business goals—and how to work effectively across disciplines.
Outside of work, I taught myself HTML and CSS after getting fed up with WordPress limitations—and built my own portfolio site from the ground up. I’ve also taken short courses in Facebook advertising and brand strategy. I enjoy helping businesses clarify their positioning and connect with their audiences in a way that feels authentic and effective.
As an employee I seek to understand problems, thrive from learning and show up with a keen interest to participate and provide my own unique input into solving a business’s objectives.
