CLIENT: YOGA HUB

SCOPE: BRAND STRATEGY, IDENTITY AND WEB DESIGN

Yoga Hub is a boutique yoga and meditation studio who believe mindfulness, meditation and movement are key to a vibrant and fulfilling life. To launch this new business to market I developed a brand strategy and identity system to speak to their female only customer who is looking to find a way to improve their health and self esteem. With this in mind – along with the brand's emotional benefit of feeling ‘confident and empowered’- I made sure Yoga Hub’s identity spoke ‘feminine, vibrancy and calm’ through the use of a muted purple and orange colour palette and warm tonal images.

Yoga Hub’s visual and verbal brand assets were then applied across their website to provide a uniform experience for their customers. Keeping conversion as a top priority I made sure the studio’s lead generation offer of a ‘two week free trial’ was placed above the fold for site visitors to instantly see and click on. This section also communicates who they are, what they do and who they help, allowing potential customers to easily identify if they are a good fit for this brand and its offer.

I also equipped Yoga Hub with a Brand Playbook. This consolidated PDF document outlines their brands vision, mission, philosophy, attributes, customer profile, visual guidelines and tone of voice. As a result Yoga Hub is now able to consistently communicate their message across all marketing channels going forward without any hesitation or head-scratching confusion.