CLIENT: ONE TREE OLIVE OIL

SCOPE: BRAND STRATEGY, IDENTITY, PACKAGING AND WEB DESIGN

One Tree Olive Oil is a limited press olive oil picked and grown in Perth, Western Australia. Harvested by hand and cold pressed in York, south of WA, the making of this oil is a long marked family affair. I designed and developed One Tree’s brand strategy, identity and subsequent labels for this refreshingly refined tasting oil.

A utilitarian style label was created to communicate the simple, pure taste of the oil – ensuring the product type ‘extra virgin olive oil’ and product origin ‘crafted in WA’ was easily identifiable to the consumer. Contrasting these attributes with a beautiful serif font to add a slight heritage look and feel. One Tree’s brand identity was then rolled out across a mobile friendly website where users can discover more about the brand’s philosophy, purchase the tasty product and expand their culinary repertoire with regularly updated recipes.

Upon rolling out the brand across its various touch points I also developed a Brand Playbook. This brand foundation document consolidates and synthesises the One Tree brand DNA into a neatly organised, shareable asset that One Tree can refer to when making future marketing decisions and expanding their range, allowing them to confidently live and breathe their brand out in the wild.